Salesforce Data Cloud (formerly called Salesforce CDP/Genie) is a platform for businesses seeking to access and leverage large amounts of data from various sources and building unified profiles for providing better experience.
In Data cloud we can collect data from internal and external sources, such as CRM platforms, marketing cloud, Amazon S3, Google Cloud Storage, APIs, Website & Mobile Apps, MuleSoft & more. This data can include customer profiles, interactions, transactions, preferences, and behavioral information.
Once the data is gathered, the Salesforce Data Cloud provides advanced capabilities to transform, consolidate, cleanse and map the data. This process ensures normalizing the data for better optimization and unification of customer data. The data can be analyzed and segmented based on various criteria, such as demographics, purchasing behavior, and geographic location.
This unified and real-time customer data provides businesses with valuable insights and a holistic understanding of their customers—it also aids in developing personalized customer experiences and drives targeted engagement strategies.
